Research On The Development Strategy Of E Engineering Survey And Design Corporation

At present,the level of state investment in infrastructure will remain at a relatively high level.With the continuous advancement of the construction of interconnection among countries along the “Belt and Road”,relevant domestic enterprises have ushered in more opportunities to expand domestic and foreign markets.It can be said that the survey and design industry is still in a period of strategic opportunities.But we also need to be soberly aware that the current industry is characterized by the symbiosis of accelerated development and intensified competition,the coexistence of external requirements-driven and independent enterprises seeking change.Especially with the changes in the market environment,the existing corporate management problems have not been effectively resolved,and new problems have continued to appear.Therefore,the majority of survey and design companies need to seriously study the following important topics: fully respond to the new situation and new requirements of rapid development and change,in-depth analysis of the fit between corporate management,resources,organization and market needs and development goals,and actively optimize and adjust development strategic decisions.This thesis takes E corporation as the research object.First,this thesis analyzes the research status of survey and design industry development strategy of home and abroad,and puts forward the main research methods,ideas and research content adopted in the thesis.This thesis uses the PEST analysis method to analyze the current international and domestic macroeconomic situation and industry development,uses the Porter five power model to analyze the market competition conditions faced by E corporation,and finds out various opportunities and threats faced by E corporation.The article combines E company’s human,financial,technical,intangible and information resources and other aspects,uses the SWOT analysis method to comb and analyze the corporate resources and capabilities,and draws E company’s own advantages and disadvantages.Finally,a combination analysis was carried out,and the development strategy of E corporation was put forward.Mainly include: adhering to the main direction of transportation infrastructure construction and implement a diversified strategy;Taking technological innovation as the guide and implement the innovation strategy;Giving full play to the technical strength of the whole process of project construction and implement an integrated strategy;Building an international engineering company and implement an international strategy.In order to ensure the effective implementation of the corporation’s overall strategy and various business strategies,we propose the corresponding safeguard measures and recommendations from six aspects: optimizing the organizational structure,improving financial management,improving operating mechanisms,strengthening technological innovation capabilities,strengthening informatization construction,and enhancing the soft power of corporate culture.It is hoped that E corporation and other similar enterprises in the survey and design industry can provide useful enlightenment in strategic management when studying the development ideas during the "14th Five-Year Plan" period.