Research On The Relevance Of Chinese Historical And Cultural Resources And Contemporary Cultural And Creative Products

This article takes the correlation between Chinese historical and cultural resources and contemporary cultural and creative products as the research object.By tracing the historical context of the transformation and application of historical and cultural resources into artifacts and circulation in ancient China,combined with various products in the current cultural and creative market for case analysis.The study concluded that there is an intrinsic value connection between the two,a close content connection,and a natural form connection.The three connections are integral to each other,complement each other,and are integrated to form a relatively complete system of associations.Looking at the present from the past,as early as in ancient China,there have been a large number of powerful empirical evidences of the association and transformation of Chinese historical and cultural resources and cultural and creative products.In this way,many problems such as poor product practicability,serious homogeneity,and lack of cultural awareness in the current cultural and creative product market can be solved,which have important significance and reference value.Contemporary cultural and creative products can be divided into three different types,including "physical" "digital" and "interactive".The contemporary value transformation embodied by the interrelationship between Chinese historical cultural resources and contemporary cultural and creative products is in the cultural value represented by conceptuality and wisdom,and transformed into economic value represented by sharing and transforming.Contemporary cultural and creative products form a close content relationship with Chinese historical and cultural resources through resource integration,symbol integration,and meaning transformation.Through the direct description of the original form,the integration of the form,the connection of the technology grafting method and the Chinese historical and cultural resources form a deep-level formal connection.In addition,with the advent of the new economy and new media era and the strong support of national policies,Chinese historical and cultural resources are developing towards contemporary cultural and creative products based on the principle of "creative transformation and innovative development".Contemporary cultural and creative products will also maintain close contact with Chinese historical and cultural resources through the methods of "Cultural Creation plus Integration","Cultural Creation plus Technology" and "Cultural Creation plus Environment".The interrelation and transformation between the two not only provide another effective way to inherit and spread Chinese excellent traditional culture,but also provide an inexhaustible source of power for the development and prosperity of Chinese cultural(creative)industries.It also provides new ideas for strengthening national identity and cultural selfconfidence,and adds a new Chinese color to world culture and art.