Goldwind’s Digital Transformation Path And Performance Studies

With the continuous development of information technologies such as big data,cloud computing,5G,AI,etc.,the application scope and influence of digital information technology are constantly expanding,intelligent manufacturing has become the development direction of my country’s manufacturing industry,and all industries are supported by national policies.Seek transformation.As a veteran wind power equipment manufacturer,Goldwind is facing the general trend of digital transformation.Under the influence of the new wave,Goldwind has grasped the industry trend and seized the opportunity of digital transformation.This thesis takes Goldwind as the research object,analyzes the influencing factors and transformation paths of its digital transformation,and sorts out the impact mechanism of digital transformation on enterprise performance,in order to put forward reasonable suggestions for the problems that appear in the process of digital transformation of enterprises.It provides useful decision-making reference in terms of path,mode selection and performance measurement.First,this thesis sorts out the relevant literature on enterprise digital transformation,clarifies the background and significance of enterprise digital transformation,and summarizes the relevant theoretical basis of digital transformation,and analyzes the impact mechanism of digital transformation on performance on this basis.On the basis of in-depth analysis,conduct industry analysis and SWOT analysis of Goldwind technology companies,analyze the internal advantages and disadvantages of Goldwind Technology’s transformation,as well as external opportunities and threats;then,the specific behavior of Goldwind Technology’s digital transformation and path for in-depth analysis;next,the results of Goldwind’s digital transformation are measured through financial indicators and non-financial indicators.Through research,this thesis believes that the digital transformation of Goldwind is beneficial to its current development,can improve the turnover efficiency of enterprises,and has long-term effectiveness,but its solvency needs to be improved.Finally,on the basis of the research conclusions,this thesis suggests that Goldwind should adhere to the concept of digital transformation for a long time,and deepen this concept into the corporate culture;strengthen the management of corporate risks and improve solvency.Finally,it is recommended that other enterprises learn from Goldwind’s digital transformation experience and consider their own situation,and find digital transformation solutions that meet their own characteristics.