Research On The Profit Model And Financial Evaluation Of “Internet+New Energy Vehicle” Company ——A Case Study Based On Xiaopeng Automobile

At present,it belongs to the high-speed development stage of the Internet era,which leads to the continuous upgrading of consumer demand for products.In order to gain an advantage in market competition,many traditional industries are seeking to combine with Internet technology in order to find new breakthroughs and growth points in the development of the industry,and the automobile industry is no exception.Cars have become essential items for every household.The rapid growth of their number and the continuous high oil price have brought serious environmental and energy problems.The emergence of the new energy vehicle industry is a way to alleviate this situation.At the same time,the state has issued encouragement policies related to the new energy vehicle industry,which is developing rapidly.The "Internet + new energy vehicle" industry is entering the growth stage in China.The profit model of this industry has been initially formed,but its profit model with its own characteristics is not mature.Only by finding a profit model that matches its own development can it take advantage in the market competition and make profits continuously.Based on the "Internet + new energy vehicles" head enterprises-xiao peng car as an example,the article "Internet + new energy vehicles" company profit model,and from the perspective of financial,xiao peng’s profitability and earnings quality evaluation,and mapping the industry profit model,for the other to enter Internet + new energy automobile manufacturing companies and the traditional auto industry transformation to provide the reference.It can be seen from the article that in terms of profit model,"Internet + new energy vehicle" companies have more advantages than traditional car companies,such as intelligence,sense of science and technology,scene experience,etc.In terms of profitability,the continuous improvement of gross margin is the main feature of Xiaopeng Automobile,which to a certain extent shows that the overall profitability of "Internet + new energy vehicles" company is better.In terms of profit quality,Xiaopeng Automobile has a wide range of profit sources,and its business has a certain degree of durability,but at the same time,there are operational risks in terms of cash flow.