Qilu Chihiro ——Research On Creative Design Of Tourism Products Based On Shandong Regional Culture

A close relationship bridges art and life that art is born in life and finally becomes a major influence in people’s life with aesthetic forms.People in current society generally are in pursuit of the quality of life,contributing to tourism consumption being a consumer favourite and tourism products in tourism scenes finding wide favor in people’s eyes.The creative design of tourism products harnesses a key role in boosting tourism economy in a region.As a province with splendid culture in China,Shandong is home to redundant cultural tourism resources.The creative design of tourism products in Shandong Province is in dire need of highlighting regional cultural characteristics,which plays a vital role in advancing tourism industry and cultural and creative industry in Shandong Province.This thesis,exactly under such a backdrop,conducts creative design for Shandong regional cultural tourism products.Then,investigation and analysis on the current situation of existing tourism products in Shandong Province help this thesis to find out concerned problems of tourism cultural and creative products in Shandong Province,and refine these problems in the design.Taking "Find Gorgeous Shandong" as the theme,this thesis transforms the most obvious features of Shandong’s culture into pictures and applies to product design,stresses cultural attributes of these products,presents the value of Shandong culture into a full,and caters to the tourism market better.This thesis makes a summary on concerning suggestions and theoretical research on the creative design of tourism products in Shandong Province,provides references for developing such design of the same type,facilitates integration between creative design of tourism products and regional culture,and shows distinctive regional features and cultural meaning of tourism products design.