The Research On Application Of Regional Culture In Tourism Product Design

As the pillar of tertiary industry, tourism plays a very important role in the process of Chi na’s economic upgrade. In the past six decades, tourism started slowly yet developed rapidly. Nowadays problems of aimless exploitation and unbalanced development of quality and quanti ty occur repeatedly. The underlying reasons are the disorder of tourism product market and the absence of product design.Designing helps improve the value of tourism products, enrich their regional and cultural attributes, and raise their images. By conducting field studies in provinces such as Shandong, Shanxi, Henan, Anhui, Fujian, the author found out that numerous problems existed in the tour ism product market, to name a few, the homogenization of products, confusing positioning, ab sence of aesthetics and thelack of brand consciousness.Within the theoretical framework of rel ated tourism product, the author raised the design aim of product by examining the its attribute s and existing problems.Taking the utensils as objectives and using culture as reference, the author investigated th e relevant conceptions of regional culture and conducted field work in certain areas, thus sum marized the manifestation and reasons of regional culture from the outside to the inside. The a uthor also deduced and concluded the manifestation of Jinan culture by exploring its natural an d historical factors.Design is the process of finding problems and solving them. After identifying the proble m of product, it is important to set up the aim of design and explore the ways of design. Consi dering the fact that culture is both explicit and implicit, the influence of culture cannot be gene ralized. By investigating the influence of culture on design, the author proposed ways of desig ning tourism product by utilizing the regional culture from both perspectives of theory and pra ctice. The author concludes that combine scenery with form, combine prospect with quantity, combine quality with material, combine interest with color and combine emotion with usage. P roved by concrete evidences, the author elaborates his idea with empirical examples. By positi oning the objective product, the author designed a set of tourism product featured by Jinan cult ure and used it as an example of proving his theory.