Research On Product Design Of Tourism Literary Creation Based On Regional Culture

Regional culture is a special cultural system gradually formed in a certain region after a long period of historical accumulation,which incorporates the different cultural characteristics and spiritual connotations of each region.As a high value-added industry in the tourism industry,tourism and cultural and creative products lack regional features in their design,which is a common problem at present.How to apply the regional culture to the design of tourism and cultural and creative products has become an important issue for the designers of contemporary cultural and creative products.This article takes the regional culture as the research content,and the tourism cultural and creative product design,the homogenization of the tourist cultural and creative products on the market,mostly Yiwu small commodities,no sense of design products,has become increasingly unable to meet the consumption Based on this,the needs of the people in the Mogao Grottoes are analyzed,and the material bank with the most geographical and cultural characteristics is developed.The development and design of tourism and cultural and creative products are studied.The quantitative analysis of the questionnaire survey of Dunhuang tourists is conducted.Research and analysis of tourist cultural and creative products based on the established "90" post-user model,comprehensive research and analysis of new consumer demand for tourism,cultural and creative products,and proposed the design principles and design of tourism cultural and creative products based on Dunhuang culture.Finally,the design practice of Dunhuang cultural tourism cultural and creative products was carried out.