| Dounan flower market is the second flower planting base and trading center in the world and the first in Asia.Due to its unique geographical location,the flowers produced here are of superior quality.Among many flower markets,Dounan flower market,located in Chenggong,Kunming,has a development history of 30 to 40 years.It is also the largest fresh cut flower trading market in Asia.At this stage,Yunnan province attaches great importance to the policy support and development planning of Dounan flower market in the strategic planning of developing green agriculture.As the largest fresh cut flower trading market in Asia,a large number of flower varieties and cut flower products are sent to all parts of the country and continents all over the world every day.However,the flower industry lacks attention to the aviation packaging of flowers,resulting in the visual image design of the aviation packaging of Dounan fresh cut flowers.For example,Dounan flower market also has its own special aviation packaging of fresh cut flowers,but there are still many deficiencies in brand image building,packaging design and cultural communication,and relevant work needs to be carried out urgently.The research of this paper is to improve and improve the design for the problems existing in the aviation packaging of fresh cut flowers in Dounan,rely on the strategic positioning and development plan of Yunnan Province to build the "flower capital of Spring City in the world",rely on the fresh cut flower culture and the characteristic regional culture of Chenggong District,and combine the discipline field and research direction of visual communication design specialty to carry out systematic aviation packaging design of fresh cut flowers,so as to improve the brand image of Dounan flowers Provide reference and services for the optimization of fresh cut flower aviation packaging and the dissemination of flower culture and regional culture.In terms of shaping the brand image,the design strategy of fresh cut flower aviation packaging is formulated according to the four aspects of functional positioning,morphological characteristics,cultural connotation and style tendency,so as to make the fresh cut flower aviation packaging in Dounan flower market brand,systematic and professional.In terms of the optimization of fresh cut flower aviation packaging,this paper expounds the design methods from four aspects: theme positioning,category targeting,element extraction and creative design,so as to solve the problem of structure and identification of fresh cut flower aviation packaging.In terms of cultural communication,through combing and creative expression of Dounan flower culture,combined with the regional characteristic elements of Chenggong District,carry out the graphic design and information design of fresh cut flower aviation packaging,and try to use aviation packaging as the communication platform to realize the effective communication of flower culture and regional culture.Through the research and practice of this subject,it is of great practical significance and value to provide methods and references for the promotion of Dounan Flower brand image,the optimization of packaging,and the dissemination of flower culture and regional culture. |
