Research On User Experience Design Of Personalized Customized Products Under The Background Of New Cultural Creation ——Taking "Dunhuang Bihua" As An Example

Personalized and customizable cultural and creative products have gradually become a pursuit of young people for cultural and creative products.Personalized and distinctive design has become the representative of a new generation of cultural and creative products.In recent years,the era of "new cultural creation" has innovated the development path of traditional cultural creation,opened up a new era of cultural creation Internet mode and IP construction as the core of cultural production mode,which is determined to create more Chinese cultural symbols with extensive influence.In August 2018,Xinhua Outlook Think tank released the "Six Trends of China’s Internet Development in the New Era",and new cultural innovation became the only major development trend from the cultural field.At present,the cultural and creative industry under the background of new cultural and creative industry is thriving,and the market competition of cultural and creative industry is also up and down.How to stand out in the fierce market competition has become a direction of continuous exploration.In order to achieve the two-way output of culture and economy,the stereotype of traditional cultural creation needs to deepen IP construction by shaping new images under the background of new cultural creation.First of all,this paper takes the creation of new literature as the background of The Times,takes the user experience design of personalized customized cultural creation as the research object,conducts in-depth analysis of cases from the three aspects of cultural stories,cultural creation customization and user personalized experience,so as to obtain the current development status and future competitive trend of cultural creation products.Secondly,from the perspective of user needs,the advantages and feasibility of combining user experience design with personalized cultural innovation are discussed,and whether culture and cultural innovation one-stop experience can become the development trend of new cultural innovation is analyzed.Finally,the conclusion is drawn.Finally,taking the customized text creation of "Dunhuang Bihua" as the practice object,user portrait and user positioning are formulated according to the audience group of new cultural creation,and targeted conception and design are carried out.With the theme story design of Dunhuang murals,the output of personalized customized Dunhuang cultural and creative works,and the optimization of user experience design,these three aspects are combined to create one-stop cultural and creative experience and conduct practical demonstration.The finished product of practice is presented in the form of H5,and the mobile Internet is used as the media to experience one-stop personalized customization of cultural creation.It not only gives full play to the advantages of personalized customization on the mobile end at home,but also accords with the appearance of cultural innovation under the background of new cultural creation.Obtained through the research process,xinwen and personalized custom products under the background of the innovative ways of user experience design,combined with the current trend of cultural story and design,at the same time the output personalization and,to build a one-stop line above the experience,let the user be wen gen consumers at the same time,both the designer and disseminator,experience the culture to the whole process of wen gen.More perfect the current market of new cultural and creative products industry chain,so that the development of new cultural and creative products more extensive.