Study On Hedonic Experience Design Based On Visual Illusion

Hedonicity was first proposed in the field of consumers and is considered to be the essential difference between the concept of user experience and usability.However,the exploration of hedonic experience in academia and industry is far less than the concept of usability and practicality,and only uses hedonicity as a part of the model or as a standard evaluation procedure.Therefore,it is necessary to further develop,clarify,empirically confirm,and critically revisit the concept of "hedonicity" and its claims.Aiming at the hedonic nature of user experience,this thesis mainly includes:（1）Literature research.Review the current academic literature in the field of hedonic experience,and clarify the value direction and specific research questions in the research.The study found that visual illusion,as an important part of cognitive vision research,has gradually focused on the "interactivity" of the form of visual illusion.The design value and functional commercial value of this form of expression can be used as a hedonic experience design.An important addition to the model.（2）Model construction.Based on literature research,a hedonic experience design model for visual illusion interactive products is constructed.The model consists of three parts:design framework,design method and design evaluation.First of all,through the five dimensions of module,process,stage,perspective,and context,it focuses on the relationship between interactive objects,interactive environments,and interactive subjects in the design framework.Secondly,a total of 55 hedonic experience design methods and tools were sorted out through desk research.Finally,three main types of hedonic experience design evaluation scales are further elaborated on the basis of the hedonic experience design method.（3）Case study.Through in-depth research on three typical optical illusion interaction cases,namely Gorogoa,Shadowmatic and Monument Valley,the relationship and mapping between interactive attributes and hedonic attributes in existing optical illusion interactive products are explored.The study found that only using optical illusions as visual stimuli to attract users’ interest while ignoring other elements of hedonic attributes is easy to fall into hedonic dilemma and even weaken the user’s sense of achievement in the game.（4）Design practice.Taking Moncage as an example to carry out the design practice,through user research and desk research,insight and sorting out,"Puzzle Solving Tips and Guidance Optimization","Key Elements and Status Optimization","Story Reveal and Presentation Optimization" Three design strategies are used to complete the optimization practice for "Puzzle Solving Tips and Guidance Optimization",and at the same time complete the hedonic experience design evaluation through the AttrakDiff scale.This thesis focuses on exploring the hedonic experience design model for visual illusion interactive products,aiming to clarify the designer’s operable interaction attributes through systematic research on hedonic experience,so as to respond to the current lack of attention to hedonic experience.At the same time,it is hoped that this research can play a role in attracting new ideas,and discuss the design of hedonic experience with design research and related practitioners.