| As one of the national intangible cultural heritages,Wuqiang New Year wood-plank Pictures are also among the first batch to be included in the national traditional crafts revitalization project.Experience is one of the important links of inheriting craft.At present,the experience mode of Wuqiang New Year Pictures Museum cannot fully satisfy the public’s enthusiasm for the experience of traditional craft culture.At the same time,the profound craft of New Year pictures sets a high threshold for this kind of experience.How to balance the conflict between the immersion and integrity of the experience of New Year pictures and the complexity and professionalism of the craft is the focus of this research.This paper takes the design and research of Wuqiang New Year Pictures experience platform under the concept of user experience as the theme,and mainly studies from three aspects.First,it systematically combs the origin and development,production process and existing protection methods of Wuqiang New Year pictures from the perspective of tracing the roots of traditional handicrafts,laying the foundation for the subject.Second,combined with the background of Wuqiang cultural industry,the concept of user experience is introduced into the experience of New Year pictures,and the combined experience design strategy is summarized from the aspects of instinct layer,behavior layer and reflection layer.Thirdly,from the perspective of practice and from the standpoint of protecting traditional handicrafts,this paper studies the cognitive and attention characteristics of target users,focuses on the learnability and interest of the experience process,and combines the production technology of wood-plank New Year pictures to divide the experience process into modules.At the same time,it designs and studies the experience platform of Wuqiang New Year Pictures by integrating human-computer interaction and virtual interface.Through the design of the experience table to help establish and improve the modular,immersive experience process of Wuqiang New Year wood-plank pictures,actively explore the innovation of intangible cultural heritage protection under the concept of user experience,deal with the contradictions and difficulties faced in the inheritance,and increase the dissemination among young people. |