Design Strategy Of Immersive Theater Space Based On Flow Theory

With the approach of the era of experiential economy,consumers start to pay more attention to experience,to satisfy their psychological and emotional needs.In immersive theatre,the audience’s immersion experience is valued,and the degree of satisfaction will have an impact on the reputation of the play and the audience’s repeat purchase rate.Space,as the greatest "stimulation" besides actors,is also an essential factor affecting the audience’s experience and satisfaction.Therefore,this thesis starts from the perspective of audience experience and studies the mechanism among spatial influencing factors,immersive experience,and satisfaction of immersive theatre.This research selected the two influential immersive theatres with long operation times and good reputations,that is "Sleep No More" and "Stolen Heart",as the research object,conducted the multidisciplinary crossover study across the fields of design study,psychology,and theater,to explore the emerging field of immersive theatre on the theoretical basis of various fields.The main content of this thesis is divided into four parts,that is,literature review and case study,a qualitative analysis of influencing factors of immersive theatre space,a quantitative test of space influencing factors of immersive theatre,and the design strategy of immersive theatre space.The first part is to sum up the flow theory and immersive theatre space,sort out the previous literature and relevant practice cases,to conclude some research methods and theoretical basis that will have a certain guiding effect on this research.The second part is to center on the influencing factors of immersive theatre space through in-depth interviews and qualitative research on data with Grounded Theory,to obtain the result that the influencing factors of immersive theatre space are narrative,interactivity,and guidance.The third part is to conduct a test on the framework of influencing factors of immersive theatre space theory,design Likert Scale surveys,and apply quantitative research method to test the framework of the content and hypothesis obtained from qualitative analysis.The fourth part is to put forward the corresponding design strategy of immersive theatre space,including the metaphorical text expression of narrative design,thematic emphasis,and enhanced sensory immersion,the interactive degree of interactive design,space for the urge of spying,feedback of interactive equipment,safety guidance of lighting,path guidance and landscape node guidance of the guiding design,so as to enhance the experience of immersive theatre and offer some inspiration for space design of the immersive theatre.