Research On Competitive Strategy For Jilin Quanfeng Animal Husbandry Co.,Ltd.

Since the reform and opening up,the number of slaughtered fattened hogs and pork production in China has been years of growth to bring about pig-breeding enterprises are springing up.With the national policy encouragement and technology popularization,pork market prices gradually tend to a reasonable range of stability,this has increased confidence in the participation of pig farmers.Coupled with the influence of Chinese people’s eating habits,pork consumption is in the forefront,which providing a reliable guarantee for the development of swine production.However,with the development of hog cultivation becoming more mature and huge,environmental pollution,unreasonable allocation of resources and other phenomena gradually appearing,in order to build an environment-friendly and resource-saving society,the state has issued a series of policies,such as regulating the approval of breeding land,limiting the discharge of manure,requiring harmless treatment,which in this regard reduces the number of retail farmers,highlighting the advantages of large-scale aquaculture.On the other hand,it also limits the overall development speed of the aquaculture industry.At the same time,the novel coronavirus pneumonia epidemic swept the world in 2020,hog cultivation followed the emergence of African swine fever in 2018,it has ushered in new challenges.Under this environment and challenge,how to make the existence and development of intensive pig-breeding enterprises is the subject of this paper.In this paper,Jilin Quanfeng Animal Husbandry Co.,Ltd.is selected as the research object,this paper uses literature analysis,investigation and case study to study the competitive strategy of Jilin Quanfeng Animal Husbandry Co.,Ltd.First of all,this paper briefly describes the theory and analysis tools of strategic management,summarizes the relevant literature in the field of research,finds that the domestic research on pig-breeding in China starts later than others,the guidance on the development of domestic pig-breeding is mainly based on the summary of foreign theoretical experience,the actual situation of domestic pig farming industry is not considered enough,the research of aquaculture enterprises is mainly based on development strategies,there are fewer theories on competitive strategies.Secondly,the basic situation and existing problems of Jilin Quanfeng Animal Husbandry Co.,Ltd.are summarized and analyzed,and the three main problems existing in the operation are the high production cost,the low overall health level of swinery and the low management efficiency.Moreover,this paper uses PEST analysis model,five-force model,competitive situation matrix to analyze the macro-environment,industry environment and main competitors of Jilin Quanfeng Animal Husbandry Co.,Ltd.Although the state strict regulations on environmental protection and harmless treatment,but the support of national policies is relatively large,with the less competition in the industry,in general,the development of pig farming situation is in a good direction.In this paper,the SWOT model is used to analyze the advantages,disadvantages and opportunities and threats faced by Jilin Quanfeng Animal Husbandry Co.,Ltd.and based on the micro-environmental analysis of Jilin Quanfeng Animal Husbandry Co.,Ltd.,it is believed that it should choose the centralized low-cost strategy,select northeast region in China.East China region chose as the main target market,through the "two five-year" strategic objectives,divided into three stages to achieve the goal,take advantages of high management level,excellent product quality and excellent production technology,it will take relevant strategic measures such as perfecting the production standardization system,improving the level of breeding and strengthening the management of cost accounting,and ensure the effective implementation of strategic measures through human resources,financial resources,corporate culture and software facilities safeguards,so as to achieve the rapid development of the whole pig farming.At the same time,through the analysis and research of the competition strategy of Jilin Quanfeng Animal Husbandry Co.,Ltd.,it strives to sublimate from individual to industry,from special to universal,with a view to pointing out the development direction for intensive pig-breeding enterprises,and provide some suggestions and ideas for the development of pig farming in China.