Research On The Development Strategy Of HKD Hospital In L City Under The Background Of New Medical Reform

In the new era,China’s economic development has ushered in a stage of rapid development.People’s living standards have greatly improved,and more attention has been paid to medical care and physical health,which promotes the continuous reform and development of medical and health services.Since China began to implement the new medical reform policy in 2019,the development of public hospitals is facing more difficulties.How to achieve high-quality development of hospitals in the new era has become the main goal of the hospital’s strategic planning.At present,the reform of public hospitals has entered a profound and critical period.Facing the reform of the new medical and health system,the development of large public hospitals is faced with more management problems and new policies.In terms of the reform of the medical insurance payment system and the implementation of the hierarchical diagnosis and treatment system,new policies have been proposed for public hospitals.How to actively respond to the development of artificial intelligence technologies such as Internet technology and big data,use new technologies to improve hospital service capabilities,meet the employment needs of patients,seize opportunities for scientific development,meet the challenges of fierce market competition,and achieve sustainable development,always maintain the public welfare of public hospitals,provide economical,safe and reliable services,serve patients economically and effectively,and solve the problems of difficult and expensive medical treatment for patients are important issues that need to be solved urgently.This article first analyzes the background and significance of the topic,sorts out the theoretical basis used in the research,expounds theories of strategic management and development strategy,and lays the theoretical foundation and theoretical guidance for the development of the HKD hospital.This article is based on the strategic management theory and the HKD hospital as the research object.It analyzes the industry environment and the external environment faced by the HKD hospital in its development.It conducts an in-depth analysis of politics,economy,and society,and analyzes the internal aspects of the HKD hospital.This article performs a detailed analysis of the environment,pointing out the existing medical resources and development status of the HKD hospital,and using the SWOT analysis tool to discuss the advantages and disadvantages of the current development of the HKD hospital,as well as the opportunities and challenges that the hospital faces under the background of the new medical reform,and form a hospital strategic analysis matrix.Finally,it analyzes the choice of HKD hospital development strategy and proposes various measures of the development strategy to provide new ideas and new directions for the choice of development strategy of the hospital under the background of the new medical reform.Finally,according to the development strategic plan and goals of the HKD hospital,the implementation and development of the HKD hospital development strategy are proposed in terms of strengthening discipline construction,strengthening talent training and introduction,strengthening hospital quality management and connotation construction,improving infrastructure and service quality,and promoting information construction.The safeguard measures indicate the development direction for the future construction of the HKD Hospital into a first-class domestic and provincial-level high-level tertiary A hospital.