Running Newspapers Satisfactory To The Masses

During the revolutionary period,newspapers,as efficient mass media,entered the vision of social elites.For political parties,newspapers are not only a platform for expressing political opinions,but also a channel for drawing public recognition.Although some newspapermen try to face the bottom masses,their discourse narrative is always divorced from daily life,and it is difficult to generate mobilization effectiveness.As a Marxist political party,the Communist Party of China deeply recognizes that the mass line is the vitality of the red newspaper.In the base areas,the revolutionary regime set up popular newspapers to reflect the daily life of the countryside and thus stimulate the revolutionary consciousness of the people.The feedback from the audience is the key to measure the effectiveness of media communication.In practice,the Communist Party of China has found that the ideological awareness of the masses in the base areas is uneven and their cultural level is generally low.In view of this,the narrative style of red newspapers must be adjusted to achieve the popularization of discourse expression and theme content.However,it is not easy to combine the grand revolutionary process with the daily life of the masses.Even Liberation Daily,as a central organ newspaper,had a subjective doctrine and a practical bias of divorcing itself from the masses at the beginning of its publication.The reason lies not only in the influence of the external revolutionary situation,but also in the inaccurate understanding of the propaganda line within the Party at that time.After the revision of Jiefang Daily,easy-to-understand words became the communication policy of Party newspapers in base areas.It is worth noting that the routinization of revolutionary narrative does not represent the popularization of Marxism.Combing historical materials,we can find that top-down news propaganda is difficult to inject revolutionary consciousness into the individual’s spiritual field.To this end,the Communists mobilized the masses to submit contributions to Party newspapers,reflecting the interpretation of grand revolutionary narrative in life,and carrying out bottom-up self-propaganda.In a sense,the spread of Marxism is transformed from external inculcation into the self-certification of the audience in the world of ideas.It can be said that the movement of workers’and peasants’ correspondents is a vivid practice of the mass line in the field of journalism,aiming at reflecting the ideological transformation of individuals from "want me to revolutionize" to "want me to revolutionize".However,the ideological enlightenment of movement obviously violates the objective law of social development.The Communist Party of China has found that although the masses have begun to pay attention to political affairs spontaneously,the negative impact of smallholder consciousness has not been eradicated.At the same time,even though the red newspaper has grown into a popular and understandable mass media,in many cases,the interpersonal communication in the countryside has shown the same effectiveness as that in the paper media.Based on this,the revolutionary regime began to set up newspaper reading groups in the border areas to realize the interpersonal communication of paper media.At the same time,the low population density in the border areas makes it difficult to completely release the effectiveness of interpersonal communication by relying solely on newspaper reading.Therefore,the Communists set up board newspapers and wall newspapers,whose publishing cycle and place are guided by the daily population flow in the countryside,and cooperate with the propaganda work of the Party newspapers.So far,the dissemination of revolutionary consciousness is free from the constraints of carrier form.Generally speaking,the Communist Party of China(CPC)has set up a mass media in its base areas,which takes Liberation Daily as a typical example,to disseminate daily revolutionary narrative to rural society.At the same time,with paper as the core,we should carry out interpersonal communication and construct a localized wartime news propaganda system.Among them,the discourse narrative of the Communist Party of China seldom involves specific political vocabulary,but between the lines,people can feel the positive enthusiasm of self-education,self-progress and mobilization in response to the call of the government.It can be seen that the political communication mode constructed by the red regime has the characteristics of "moistening things silently",which can continuously and progressively inject revolutionary consciousness into the mass’s concept world,highlighting the growth path of the revolutionary art of the Communists.