The Research Of Dynamic Graphics In Poster Design

With the rapid development of digital media,the fast-paced life culture enables people to receive a large amount of visual information transmission at any time.Graphic poster design is one of the forms of visual communication,in which the use of graphic language becomes an essential element.With the development of digital media technology,the appearance of dynamic graphics provides posters with new development direction and vitality.Dynamic posters have unique and distinct advantages of communication in the way of information acquisition.They break the limitations of traditional flat and static graphics,and their dynamic visual expression enhances the effect of information communication.Dynamic posters are the development of the traditional static posters and continue,it makes the whole picture content more intuitive,rich information content with the aid of dynamic graphics make publicity and more comprehensive,compared with the traditional static posters,dynamic posters can convey more abundant information,draw public attention vision,also can better serve the modern people's reading behavior habits,it has become an important development direction in the field of visual communication design.A good poster,not only should spread out the needed information,let people intuitive for designers to express the content of the should also be fun,interactive,narrative,and so on the visual effect of let a person shine at the moment,altered the direction of the propaganda in the form of change,make the poster design development,longitudinal field entered a new stage.This paper focuses on the advantages and extension of dynamic graphics in poster design,as well as the possible problems when dynamic graphics are used in posters.Through the analysis of excellent poster design at home and abroad,and the selection of dynamic posters in various industries in the context of the development of contemporary digital media,this paper explores the significance of dynamic graphics in the field of visual communication.This paper makes an in-depth study on the emotional impact and interactive needs of the audience in the form of graphicdynamics,as well as its inevitable trend and driving role in the development of visual communication design.This study hopes to arouse people's interest in traditional cultural heritage in the form of diversified information communication,and revitalize traditional culture by virtue of the advantages and technological development of diversified information media communication in the new era.