On The Study Of "Tik Tok" Culture From The Perspective Of Productive Audience

The culture of "Tik Tok" is a new display of mass culture in the era of network,and it is a special phenomenon of media culture.The emergence and development of new media technology has not only changed the channels of information dissemination,but also accelerated the diversified development of mass culture in the era of network.The convenience and interactivity of new media technology in the new era and intelligence is giving the broad audience more initiative.In the face of the text process,the audience pursuit more life meaning around his own,and with the initiative,autonomy of the position to start to build a cultural system that belongs to self-level.From the perspective of the audience,based on the theory of productive audience,this paper takes the short social music video "Tik Tok" as the research object,aims to analyze the emergence,rise and existing problems of the current“ Tik Tok” culture,and puts forward corresponding solutions and suggestions about future development.The paper consists of four chapters,which are elaborated in three main parts.First of all,it is to grasp and understand the relevant research theories;Secondly,based on the concept of productive audience,this paper analyzes the communication mechanism of the “ Tik Tok ”culture and its influence on the construction of modern cultural system;Finally,through the comprehensive analysis of the content,platform and user production,this paper analyzes the problems existing in the culture of "Tik Tok " and puts forward effective suggestions.With the continuous improvement and promotion of the Tik Tok platform and the production and interaction of the users’ ability,the "Tik Tok " culture has increasingly displayed its unique charm and enriched the connotation of the mass culture to a certain extent.Therefore,this paper analyzes the culture of "Tik Tok " from the perspective of productive audience,and also tries to provide a new perspective for the study of mass culture in the new media era.