Digital Image Identity System Design Research Of Primary And Secondary Schools

With the rapid development of China’s economy,enterprises are now facing a fierce commercial competition environment.As an important factor to enhance the core competitiveness of enterprises,brand image design has become an indispensable part of brand strategy.With the rapid development of digital technology and network media,the traditional visual identification system has been injected with new vitality.The modern visual identification system is no longer limited to the transmission and promotion through traditional media,but has become an important channel to shape the digital image of enterprises through modern network media.After years of development,the design of visual identification system is not only limited to the enterprise behavior of seeking commercial profits,it has been extended to all walks of life,and education is no exception.Nowadays primary and secondary schools use modern digital technology and design concept to carry out the publicity of school culture is also increasingly extensive,it can be said that the design of digital image identity system plays an increasingly important role in the development process of primary and secondary schools.Under the background of the continuous reform of education system,the education industry is facing increasingly severe competitive pressure.How to effectively highlight school educational philosophy and teaching characteristics has become a difficult problem,however,based on the traditional visual identification system of digital image design became the important ideas of "streaming media era" problem solving.Digital era,the rapid spread of information needs to be visual identity system design by combining with digital technology,break based on the traditional printing and display the "materialization" of design,the traditional "deductive" CIS digitally,with the help of network and modern media technology,makes the brand image is not limited by space,"multidimensional" spread widely and effectively,to apply to the rich variety of media application form.This paper is expounded from five chapters.The introduction part mainly explains the research background,research summary at home and abroad,research significance and research methods.The second chapter starts from the basic content of digital imageidentity system and analyzes its role in the development of primary and secondary schools.Chapter three investigates and studies the status of digital image identity system in primary and secondary schools in China,and puts forward problems and solutions.The fourth chapter expounds the design and application of digital image identity system in primary and secondary schools,and discusses the design strategy of digital image identity system in primary and secondary schools.The fifth chapter takes Widenteen First International School as an example to carry out project practice and display design results according to relevant theories.Through the study of this paper,the design of digital image identity system for primary and secondary schools to provide theoretical and project reference.