Research On The Communication Strategy Of Chinese Food Documentaries In The 21st Century

With the development of digital technology and the Internet,the public’s demand for entertaining and consumer content has grown,and the commercialization trend of gourmet documentaries has become increasingly prominent.The advent of the new media era has caused huge changes in the production,communication,and feedback modes of social information.The dissemination methods and expression forms of documentary films have been broadened,and it is necessary to find production and communication modes suitable for the market.How to affirm and develop the cultural attributes of documentary,and how to maximize the advantages of the new media platform in the context of commercialization,and to realize its functions of cultural identity and cultural image transmission,are becoming the urgent questions to be considered in the creation and dissemination of gourmet documentaries.This article takes the food documentaries on TV and Internet platforms in the21 st century as the research object and systematically studies its communication strategies.First,focus on the deep excavation of communication content in cultural expression strategies,highlighting the performance of national cultural content.One is to show the colorful food culture spectacle,the other is to show the profound food culture connotation,which has an important impact on the development of national culture and national identity.Second,emphasize media integration and new media integration and innovation in communication methods.One is to broaden communication channels to achieve brand commercialization and extend the value of communication through multiple operations.The second is to use new media to make up for the shortcomings of user autonomy,and to use two-way communication to enhance user participation.Third,the dissemination of Chinese food documentaries still has shortcomings in content and method of communication.Its improvement and optimization require efforts to enhance cultural innovation of content and strengthen all-round communication power to form integrated marketing and build a diversified international communication platform.