The Authenticity And Valuation Of Artworks In WeChat Auctions

Auction,as an ancient way of art transaction,has always occupied the dominant position of art transaction since ancient times,but with the rapid development of mobile Internet and social media community,all aspects become more complex.In this paper,wechat auction as the starting point,through a very detailed analysis of this new trading mode,in the way of "a glimpse of the whole leopard",trying to lead to the in-depth discussion of the current art trading,management,legal regulation guidance and structure,hoping to further explore the planning of future art management and the construction of "art law" discipline.The article is divided into four parts.The first part is the theoretical analysis of the art wechat auction.It carefully analyzes and restores all the possible behaviors and situations in this auction situation.The second part is an example and in-depth discussion on the authenticity and value evaluation of works of art under the micro photography mode.The third part is the detailed analysis and background mining of micro photography cases.The fourth part will set up the framework of art online management and the construction of art legal system.The author uses a large number of empirical analysis and data,including the introduction of artnet index analysis report and artnet price database,art auction index（China’s leading Chinese art database）and other current authoritative art big data statistics,as well as many annual reports of auction companies,the latest policies and reports closely related to art,rather than just a brief overview The author tries to make a contribution to the discussion of art management.