Comprehensive Evaluation Of Cultural Consumption Level In Chinese Region

Since the reform and opening up, China’s economic development has maderemarkable achievements, received a significant boost national comprehensive strengthand international status, people’s living standards have improved greatly. Residentsafter meet the basic needs and began to seek a higher level of consumer demand, peoplebegin to pay attention to improve personal accomplishment, reasonable to enjoy life,cultural consumption as people spiritual high consumption demand is gradually intopeople’s horizons, to become the focus of attention, the comprehensive strength of thecompetition between countries is not only a "hard power", such as economy, military,national defense, culture "soft power" has become a important index to measure acountry’s comprehensive strength.Currently, the whole Chinese culture consumption level keeps growing, becomingan important part of residents’ consumption structure. But in the development ofcultural consumption to expand at the same time, the existing problems are alsogrowing. Such as cultural consumption in the proportion of residents’ consumption hasalways not high; Regional cultural differences in consumption level development; Theimbalance of the regional cultural consumption structure. In order to solve theseproblems, in order to improve the cultural consumption level of residents in our country,this paper USES the quadratic weighting evaluation method based on operator of31provinces in China is used to evaluate cultural consumption level, and the main factorsaffecting the provinces resident culture consumption level on the empirical analysis, toexplore the level of regional cultural consumption situation and the influence of variousfactors on the different areas of cultural consumption level, therefore the followingconclusions:Cultural consumption is corresponding to the material consumption spending ahigher level of development; Cultural consumption proportion enlargement is toimprove life quality and an important symbol of the consumption structure upgrade; Atpresent, the overall cultural consumption level increased but always in the proportion ofresidents’ consumption is not high; Comprehensive level31areas of cultural consumption can be divided into five levels, consumption level uneven development,regional culture generally presented is consistent with the level of economicdevelopment trend; Residents’ culture consumption level is affected by various factorslarger degree, etc.At present, the provincial cultural consumption level of progress is worthaffirmation, but problems still need to take active policy to solve, the last chapter,according to research conclusions, this paper put forward countermeasure Suggestionsto promote the cultural consumption level of residents in our country mainly include:increasing disposable income; Reasonable setting the price of cultural goods andservices; Improve the level of residents affected by education; Increase governmentinvestment and support of relevant department; Weak aspects of the consumptionstructure of regional culture development should be given enough attention, etc. Onlythe social from all walks of life together to expand China’s cultural consumption level,the spiritual life of residents in our country to the rich to improve residents’ culturalquality, promote the development of cultural industries, prosperity of socialistcivilization construction.