| The rapid development of the Internet has given new development opportunities to all walks of life,relying on the progress of technology China’s film industry ushered in a new transformation,From a single film industry chain to form a relatively complete film ecology,and fan film with its unique way of operation has been a lot of attention,In this paper,the interdisciplinary use of eco-economic system related concepts to further establish fan film eco-economic system,respectively,from the sub-system and the operating flow of two points of view of fan film eco-economic system were analyzed.The analysis of fan movies from the perspective of sub-system of eco-economic system of fan movies can be summarized as " ecosystem " based on the original film industry chain,the " economic system " with the vermicelli economy as the main body and the " technological system " with the internet as the intermediary are three subsystems.Among them,the " economic system " is embodied in fan-oriented new media marketing,cross-border marketing,and the spontaneous secondary dissemination and control of public opinion by fans.The technical system is embodied in the "IP+cross-border director+traffic star" lineup and the opening of the crowdfunding platform.From the perspective of the running flow of the eco-economic system of fan films,there are four kinds of running flows of fan films.They are respectively Material flow representing the foundation of fan film production、Energy Flow on behalf of Fan Film User Power 、 Information flow on behalf of fans’ film customization elements and The Value Stream that Represents the Ultimate Revenue of Fan Films.Combined with specific cases according to the operation of material flow to explain the flow of the other three flow,and use the complete case analysis can further show the operation of the fan film eco-economic system.Finally,the fan film eco-economic system in the long run there will be some malfunction operation,such as fans lock field caused by waste of resources,idol crossover performance was criticized,Cross-border director works immature,fan control and evaluation of the impact on other audiences and film type solidified IP over-development.It is not difficult to find the reason of system failure is the excessive injection of energy.Only by balancing the energy of all parties can the system work normally.Therefore,the system needs to face up to the role of traffic stars,maintain the diversity of film content,improve the film quality and rational star chasers,fans moderate to reduce the interference of the system,the system can be better developed. |
PDF Full Text Request