The Research On Qian Juntao’s Book Cover Design

As a leader of modern Chinese book design,Qian Juntao has made great efforts to promote the development of modern Chinese book cover design and has achieved outstanding achievements.The art of cover design is a concentrated representative of his book design ideas and levels,presenting the characteristics of orderly inheritance,distinctive style,and a wide variety of characteristics.It not only has the identity of being close to the development trend of the times but also possesses the uniqueness of personal subjective creation,which has a positively instructive role in the development of book cover design and graphic design nowadays.However,judging from the research materials currently available,most of the studies related to the cover design of Qian Juntao remain at the level of narrative generalization and analysis,or make an overall discussion with the designers of the same period.It has a rather general research about the formation of design concept and the form of the performance of the rule.Therefore,from the perspective of the Qian Juntao’s book cover design ideas and works,this essay refers to the evolution of modern Chinese book design cover and combines geographical characteristics,group environment,industry status,and mentor factors in the conditions of Qian Juntao’s book cover design as well as uses design aesthetics,design psychology,modern publishing history and other multi-dimensional perspectives to explore the design concept of combining modern features with national consciousness and artistic accomplishment in its cover works.It also connects with typical cover design art works and is based on the layout structure to unify the design logic of graphics,text and colors to clarify how each design unit performs specific functions in the composition of the cover according to the rules of formal beauty.Besides,it also interprets the positive meaning that Qian Juntao’s book cover design ideas and formal expression rules giving to the development of contemporary book cover design and promotion of Chinese excellent culture.