Research On The Communication Of "Grassroots Culture" From The Perspective Of Carnival Theory

The rapid development of media technology has caused a huge change in the media usage habits of the masses.The continuous improvement of material level promotes the increase of the public’s desire to express,and the feast of the "carnival" of the whole people promotes the secondary development of "Grassroots culture"."Grassroots culture" has the most extensive social media user base which has its unique vitality in both form and content;As the main user group of social media,young people have attracted much attention for a long time,and studying the relationship between the two has become a new topic in the current stage.This article mainly uses the "Carnival theory" as the framework to theoretically explore the connotation and characteristics of "Grassroots culture" and the inevitability of its vigorous development,as well as the characteristics of the times of youth groups.At the same time,it also analyzes the characteristics of the age of the youth group.Analyzing the propagation law of "Grassroots culture" and its positive and negative social influences,summarizing the motivations and results of the youth groups’ learning,and getting their roles and responsibilities in the process of cultural transmission and inheritance.Discussing the connection and difference between "Grassroots culture" and mainstream culture and popular culture,analyzing the unique advantages and existing problems of "Grassroots culture" and try to solve the problems.It is proposed that "Grassroots culture" should improve content quality and strengthen supervision,and continue to approach the mainstream culture,so as to stimulate the enthusiasm of youth groups to build a situation of cultural prosperity.Summarizing the characteristics of the times of social media,pointing out the public worries and solutions of social media communication,and strengthen the attention and responsibility of youth groups.It is advocated that in the process of integration of mainstream culture with "Grassroots culture",the inclusiveness and the initiative of mainstream value guidance should be improved,and "slow assimilation" should be substituted for "strong blockage" to increase the acceptance of mainstream values by the youth group.From a theoretical point of view,the dissemination of "Grassroots culture" from the perspective of carnival theory is a new wave of the public’s pursuit of equality and freedom of expression.The research topic of this article has positive exploratory significance for the modern application of carnival theory.The spread of "Grassroots culture" is inseparable from the development of social media,and the prosperity of social culture also requires fresh blood from "Grassroots culture".The two rely on each other and are inseparable.From a critical perspective,although "Grassroots culture" has enriched the connotation of social culture,its rapid development has also left many worrying social problems behind it.The youth group that has attracted much attention from scholars is the biggest recipient of the new trend of thought.If the youth group cannot be correctly guided to establish positive and healthy social values,it will cause the decline of the whole society.Therefore,exploring the relationship between the influence of "Grassroots culture" and the value orientation of youth is an exploration of the law of social and cultural development,and it is also responsible for the growth of youth groups.