The Research On Copyright Operation Mode Of Domestic Animation IP

As the Internet industry flourished in China,when the pan-entertainment era comes,the animation industry relies on the Internet to start high-speed development.Take IP as the core,many previously independent cultural industries begin to integrate,time of animation industry upgrade has arrived.In recent years,the animation copyright craze has continued to exert its strength,but compared with countries such as America or Japan,China’s animation copyright industry has not formed a mature development strategy.Many problems and deficiencies have emerged in the process of constructing the value chain.In addition,the domestic animation IP copyright operation and development experience is insufficient and unsystematic,and the development effect cannot be grasped during the blind development process.Success is contingent,and risk control lacks rules and regulations.All of the above causes the problem that China’s animation industry has been lacked business model,the business model problem which affected the attractiveness of the animation industry to capital and talent has limited the industrial development.As the importance of the mature animation industry value chain becomes increasingly prominent,we increasingly need to broaden the development space and profit channels of the animation industry,and transform the development and operation from the previous single and extensive model to an integrated,independent,and all-industrial model.How to integrate Internet thinking,explore the derivation of high-quality animation IP in the entire industry chain,support copyright with greater value,and form a long-term circular chain,so as to better discover the realization value of animation copyright,and at the same time trace the animation copyright Brand value is the focus of this article.Therefore,this article will study the status quo of domestic animation industry,using Porter’s Value-Chain Model and the three levels of value chain theory of cultural industry as analysis tools.The essay systematically analyze those successful copyright operation mode of animation brand all over the world,to study the innovative methods of the development of the entire copyright value chain of domestic animation IP,and demonstrate how animation can open up the upstream and downstream industry chains to carry out all-round copyright operations on IP and deeply tap the value of IP.It is hoped to inspire how relevant enterprises should transform and establish a new business model,and promote the development of the whole animation industry.