Research On The Language Of Official News Account Titles Based On Quantitative Linguistics

As an information communication platform emerging in recent years,the public account has exerted an influence on people’s language life,and the media has especially attracted people’s attention in the production of headlines.In this study,the linguistic characteristics of the titles of public accounts of People’s Daily and Xinmin Evening News were investigated by taking the titles of their paper media as the control group.By the People’s Daily the xinmin evening news,the public title language studies,to further explore in new media environment,how the news by the public,the spread of the title to attract the audience to read and,in order to more scientific research perspective of emerging Internet media in People’s Daily the xinmin evening news,the characteristics of the article in the information dissemination,and introducing the measurement of linguistics,through the corresponding measurement method will explore language features.The full text mainly carries on the research to the official account title from four angles.First of all,based on the frequency parameters,the title of the public account vocabulary to investigate.In this part,the study divides words into high-frequency words,sub-high-frequency words and low-frequency words according to word frequency.It is believed that the use of high-frequency words and low-frequency words in the title of public account is the same as that of the title of paper media,but the use of sub-highfrequency words is different from that of the title of paper media.According to the measurement results,the research believes that there is a certain correlation between the use of sub-high frequency words and the amount of reading.Secondly,based on the sentence parameters of the title of the official sentence to investigate the sentence appearance.In this part,the author makes a quantitative and qualitative analysis of sentence length,sentence class and punctuation in sentences.Through the analysis of the parameters of the sentence length of the official account,it is found that the title of the official account has a tendency of becoming longer.Through the analysis of sentence category parameters,it is found that in the selection of sentence category,the official account makes more clever use of the information of declarative title to create information white space,and USES the emotionality of exclamatory interrogative title to arouse the emotional resonance of the audience.By analyzing the frequency of specific punctuation marks,it is found that the more the punctuation marks are used,the more the audience will be attracted to read news.Only those punctuation marks with special meanings can attract the audience to read news.Thirdly,from the perspective of pragmatics,this paper analyzes the pragmatic subjects,scenes and effects created by the titles of public accounts.The study finds that the purpose of the title of the official account is to shorten the emotional distance with the audience,highlight the regional characteristics and create a sense of reality by constructing four types of pragmatic subjects,namely "dialogic","netizen","expert" and "little person",as well as "contextualized","event-based" and create mystery.Finally,on the basis of the first three parts of the study on the vocabulary,sentence features and pragmatics of the titles of public accounts,this paper puts forward the deficiencies in the use of vocabulary,punctuation marks and "event-based" titles of public accounts,and puts forward feasible suggestions for these problems.