Research On The Design And Application Of The Visual Identification System For Tourism Special Train

With the transformation of China’s railway passenger transport mode to market mode and the rapid development of the diversification of long-distance transport,the demand for public transport design will gradually increase.Through the visual design of the train,the visual image can be established to enhance the position of the railway train in the long-distance public transportation and improve the market competitiveness.Based on the visual recognition system design of the related theory and practice,combining the particularity of yabuli tourist train and its culture to carry on the design,not only meet the development requirements of modern long-distance transport design,and created in accordance with the regional culture and people emotional attributes,beliefs,habits,aesthetic feeling,and many other values as one of the long distance transportation.The "tourism train product" which combines Heilongjiang snow and ice culture and design sense of The Times has been developed as the derivative of Yabuli city publicity to promote the effective continuation and promotion of local culture.