Research On The Packaging And Brand Design Of Shenyang Special Products Based On E-commerce Platform

As the first impression,packing can help consumers to obtain commodity properties and promote purchase motivation,also it acts as the invisible bridge of communication between goods and consumers.With the rapid development of science and technology,the design of commodity packaging is also keeping pace with the times.the development trend of regional cultural innovation products provide more possibilities for the development of special product packing,and forces a collision between packing and e-commerce sales channels,also brings lots of rich visual enjoyment and good shopping experience for people,meanwhile it also plays a better role in the transmission and continuation of the regional culture in Shenyang.By analyzing the packing and brand status of Shenyang Special products,this paper takes the regional characteristics of the special products packing of the e-commerce channel as the breakthrough point,and elaborates the special requirements and key elements of the current packing design for current e-commerce platform.Aiming at current consumer mode of e-commerce,this paper proposes the design ideal of reduction,and formulates its own packaging design plan from brand regional culture,target consumer groups,sales characteristics,time requirements and so on.Then,the paper systematically discusses the packaging features under the e-commerce platform channel,and the influence of Shenyang's folk culture on the packaging design of specialty products is studied form three aspects: the value of localization,the recycling of materials,and the standardization of dimensions.The sales model of the e-commerce platform shifts the image of the special product packaging from the traditional shelf to the e-commerce platform.Taking the concept of reduction as the breakthrough point,this paper provides new design ideas and methods for the packaging design of special products in Shenyang,and realizes value guidance and cultural dissemination under the ideal of reduction,solves the problems of the waste of resources,the homogenization of the packing image,the imperfect experience of shopping platform,the vague recognition of audiences and the simplification of marketing channels,benefits the sustainable development of the brand.On this basis,this article takes the self-operated brand "the old northeast eight monster" as an example of reduction,colligates packing demand of e-commerce platform sales channels,and solves the issues raised in the text such as resource waste,audience experience,brand recognition,and sales channels.The cross-temporal,cross-latitude sales model changes the future development pattern of specialty products,the open and pluralistic sales platform also take the inheritance and development of specialty products to a new height,also enhance the exposure intensity of special products and provide multi win for the growth of Shenyang's tourism economy,as well as a reference for future special product packaging design.