Crazy Homage-Font Design Today

In visual communication design,fonts are two words full of infinite possibilities.A good font design can give people the enjoyment of beauty in the vision,and then catch the public’s eye while also experiencing the artistic concept of design.Tidal current writing is a language form under the development of the new era,which reflects the social dynamics and focal issues in a period.This paper mainly describes the use of fashion language for font design and creative brand research and development.In the cultural and creative product design to improve the product’s artistic value and commercial value must pay attention to the font design,is to achieve consumer desire to buy and then promote the long-term development of cultural and creative product design,but also to meet the original product design and brand meaning.The first chapter describes the significance and value of the topic,the research status of font design at home and abroad,research methods and innovation.The second chapter discusses the development and performance of font design.The origin and difference of Chinese and western characters and the expression of modern fonts in design are described.The third chapter to the fourth chapter,according to the type design based on "current text" and in the research field of the product,chapters discusses the cause of the trend of the text,the forming and visual design,have very strong maneuverability and thus formed the wen gen products in current visual language transformation technique of expression,in this paper,we use the calligraphy art and illustration artistic combination of present work.According to the features of fashion language,the visual method of "form and meaning" is extracted and the collocations of pictures and pictures are adopted."New text flow" as a kind of language phenomenon,it carries with the most fashionable breath and the cutting edge of social dynamics,while "type design and product application" refers to the trend of the text illustration art in the west and the east calligraphy font of combining creative design,make it present a unique original culture brand,and thus produce commercial and social value.