Research On Packaging Design Of Traditional Festival Gift Illustration Style

This article will combine the traditional customs of the Spring Festival with the unique culture of northeast China.I will excavate the cultural symbol elements to do the illustration research,and blend the human emotion into it,this paper discusses in detail how to make the traditional Chinese festival into the illustration style packaging design.Create eye-catching,colorful,very personalized,full of flavor illustrations,so that more young people from the Spring Festival culture.This paper is divided into five chapters.The first chapter introduces the source of the subject,the present situation and background of packaging at home and abroad,the purpose and significance of the subject study The third chapter is the Spring Festival gift illustration style packaging design analysis,the Fourth Chapter of the north-east Spring Festival customs and north-east culture,from the clothing,food,regional culture analysis;The fifth chapter is the Spring Festival etiquette culture in the illustration packing design practice,displays the author design work.In China,the most important festival is the Spring Festival,the Spring Festival has many legends and customs,eating dumplings,reunion dinner,pasting couplets,pasting door God,twisting Yangge and so on,are irreplaceable precious wealth of our country.Based on the backwardness of packaging in China,the popular illustration style was analyzed by questionnaire and applied to packaging design.Examples,analysis of the advantages and disadvantages of excellent holiday packaging,combined with the elements of the northeast customs extraction redesign.Through the northeast illustration style packing design excavates its behind meaning,has the profound influence and the significance to the Promotion Development Spring Festival and other cultural festival.