The Reasearch On The Feasibility Of Spreading The Globalization Of Spring Festival Folk-custom With The Use Of CI System

Spring Festival is a traditional festival which is longest and the most influent holiday in China.It has a history thousands of years,whose origin is from the traditional agriculture society.From the social practice,Spring Festival has a profound foundation for the masses.Spring Festival has become an essential part of people's lives on which people placed the happy life pined because it has been inherited from the long historical development and accumulated a deep cultural tradition.However,along with the development of the ages,the Spring Festival has been unable to meet the way of modern life.So reform and innovation is needed to carry on it.The culture of Spring Festival includes the elegant and the vulgar culture,the former refers to the Confucian culture,represented by the dominant culture,the latter mainly refers to a native of folk culture.Accompanied by a feudal society to the information age society's transition,the traditional Spring Festival culture is facing the danger of extinction.A set of scientific and reasonable method,CI system,may help the Spring Festival culture brand which keeps the pace with the times.The dialectical approach to the problem should carry on the MI in Spring Festival.The traditional Chinese culture to carry forward the outstanding factor and the conservative part of the feudal superstition will have to weed out.Only carrying forward the fine traditional culture factor is not enough,because it can not meet the emotional needs of modern people and the different races and different regions, different colored people's needs.This requires injection of fresh ideas for the Spring Festival,to enhance its vitality and adaptability of the Spring Festival to promote the globalization of the promotion.In the arrangement of Spring Festival celebrations,we must highlight entertainment,population,culture,fashion,fun features and retain the traditional characteristics,such as civil society fire performances,including stilt walkers,Yangge,a beast dance,dragon boat races,etc.But to inject fresh and fashionable elements,It could be considered from the clothing,props,music and other aspects to answer for modern aesthetic tastes.Western Christmas procession of floats bustling,people are consciously taken to the streets to enjoy performances. What's more,some people even wear a cute cartoon costumes to celebrate this grand annual festival.The whole society to participate in this way narrow the distance between people virtually.This is not limited to family,friends,and also includes the strangers who have never meet.It is worth learning.Only the largest scope of joint participation,we can bring along warm,festive events a success.This is also conducive to promote the globalization of the Spring Festival to attract more foreigners to participate in the celebration of the Spring Festival.Modern society is a flood of information era,the chaotic information make the human feel dazzling.But creative and artistic esthetic image can always catch people's eyeball rapidly,makes the information spread fast and smoothly.