Research On Place Making Of South China Historical Trail From The Perspective Of Institutional Embedding

The adaptive reuse of the South China Historical Trail has promoted the integrated development of culture,tourism,sports and other factors,and injected new momentum into the Rural Revitalization.In recent years,researchers have begun to pay attention to the place changes of cultural heritage destination caused by the adaptive reuse of heritage.The research on place making has focused on "institution" and "power",but for the cultural heritage tourism destination,research on the process of place making and the system action logic behind it is still slightly insufficient.In this study,Meiguan ancient road,which is well preserved and has good effect of adaptive reuse,is taken as a typical case.Based on the theory of institutional embedding and place making,this study comprehensively uses qualitative research methods such as field investigation,case study and text analysis to explore the strategy of place making and the implied institutional embedding logic of South China Historical Trail with the following findings and conclusions : First,the embedding of formal institutional is a reliable guarantee for the smooth transition of ancient post road to the early stage of tourism development.At the level of physical settings,the government guides and restricts the restoration and modern design of cultural heritage through policies and planning,so as to make a tourism environment of ancient post road.For the intangible settings,the place image of the ancient post road is transmitted through the official text representation and visual media construction.At the mixed level,the local cultural significance of the ancient post road can be demonstrated through themed festival activities.Second,the embedding of informal institutional is mainly reflected in strengthening the tourism attraction of Ancient Post Road and building the endogenous power of sustainable development.In the aspect of physical settings,the process of place making is promoted through the guidance and demonstration of local elites,the restriction of clan system and the restriction of village rules and regulations.For the intangible settings,local folklore and genealogy are used to strengthen the end result of surnames and clans and to make the local image characteristics of Guangfu people’s hometown.At the mixed level,the local cultural atmosphere is strengthened through the daily life practice of local subjects and the expression of cultural elements such as characteristic products.Third,the place making strategy of ancient post road is embedded in multiple formal and informal institutional embedding.The embedding of formal institutional shows the effective control of the government,which restricts the place making of the ancient post road through the predictable planning and powerful constraints.The embedding of informal institutional mainly shows the recognition and practice of local subjects.Under the influence of informal institutional,local subjects support the place making of ancient road and promote the projects and plans of local government and cultural tourism enterprises to reshape rural space.Fourth,from the guidance of the government and the response of the community subject,when the goal of place making is consistent,most of the local subjects are in the state of "compliance".When there is a conflict,the formal institutional is the source of empowerment of local main community participation,and the informal institutional is the operation guarantee of government management practice.From the perspective of the embedding of institutional,this study explores the process and logic of place making of the South China Historical Trail from three dimensions :physical settings,intangible settings and mixed level.In theory,it provides a new perspective for the study of place making,further deepens the process of place making and the institutional action logic behind it,and helps to understand the dynamic changes of contemporary cultural heritage tourism destinations and the local theory and discourse system of linear cultural heritage protection and reuse.In practice,In practice,it is helpful to deepen the understanding of the value and significance of the making of local elements,provide new ideas for the delocalization and relocalization of cultural heritage tourism destinations,and provide decision-making reference for the construction of a new pattern of high-quality development of cultural heritage of the South China Historical Trail.