Research Report On Digital Design Of South China Historical Trail In Cultural Promotion

Background:research and analysis are made on the cultural status quo of the ancient Courier road in southern guangdong province,the relationship between its cultural route and the dotted cultural heritage along the road,and the promotion relationship and means among various digital media are analyzed.Methods according to the different cultural characteristics of linear and dotted ancient Courier road in southern guangdong,the cultural heritage of ancient Courier road in southern guangdong was excavated,and the cultural heritage elements were accurately and completely conveyed to users according to the characteristics and design forms of different digital media.Objective to explore the effective digital promotion matrix of ancient Courier road culture in southern guangdong,enhance the effectiveness of promotion of ancient Courier road culture in southern guangdong,and then promote the reconstruction design of linear cultural heritage in contemporary digital design,strengthen the protection and communication of Courier road culture,and further promote the healthy and sustainable development of Chinese cultureThis research is divided into five parts.The first part is the introduction,which elaborates the research background of linear cultural heritage and ancient Courier road of southern guangdong,defines the basic concepts of cultural promotion and digitization of ancient Courier road of southern guangdong and their mutual relations.The second part analyzes the current situation of digital design of linear cultural heritage at home and abroad.The third part is to sort out the historical context and current development status of the ancient Courier road in southern guangdong,explore the cultural heritage of the ancient Courier road in southern guangdong,and analyze the results of questionnaire survey and user interview.The fourth part is the operation matrix for the optimization of the ancient Courier road digital platform and the corresponding digital design practice verification.The fifth part is the conclusion.In the second part of the linear cultural heritage at home and abroad to promote different transmission carrier and the digital design case analysis,the third part through literature and user interviews,nan yue ancient red deep mining the characteristics of historical and cultural heritage,and the questionnaire survey and interviews on tourists,more in-depth understanding of the development status quo of trains.After that,it is concluded through analysis that the effectiveness of online experience and promotion of ancient Courier road culture is a crucial link for the protection and inheritance of ancient Courier road culture in southern guangdong,which can improve the understanding of residents,visitors and the whole society along ancient Courier road in southern guangdong.The fourth part draws the design direction and idea from the survey results,and carries on the design content and framework of online cultural promotion obtained in the third part,namely online promotion and interactive experience of post road culture.First of all,according to the characteristics of the linear cultural heritage of ancient Courier road,optimize its portal website,carry out the digital redesign of the ancient Courier road cultural route in southern guangdong,and elaborate the design ideas and process.And then in the mobile terminal based on digital media to try all kinds of digital products,including documentary,circle of friends H5 advertising and panoramic VR,expand the influence,reach south guangdong ancient red normalized method to promote digital infrastructure services and topic type digital culture promotion,each other between drainage comprehensive benefitsIn the process of exploration of the linear cultural heritage,first on ancient red culture line collection of text and image data,sorting and comparison,the excavated ancient red core cultural connotation,and then through the user survey methods of nan yue ancient red cultural heritage digital comb,and formulate the implementation of design and design scheme,the final design results feedback,for the following nan yue ancient red,and even each region of the linear cultural heritage and passing on more probability design method is put forward to promote culture.