The Origin Of Visual Form Aesthetics Of Female Symbols In Modern Chinese Print Advertising

Print advertisement need to attract consumers’ attention and generate purchase desires to achieve their goals,and strive to quickly understand the value and function of products in a relaxed and formally beautiful consumer environment.Studies have shown that there is a golden ratio relationship in the double helix structure of human genetic DNA.Golden ratio is the highest rule of form beauty.This research proves that beauty comes from the source of life,and the human body itself is the best aesthetic object.The use of the beauty effect to attract consumers’ attention is a common method used in print advertising.In print advertising,female symbols are not only a single visual symbol,but also a language medium and rich in cultural attributes.Each era has its own aesthetic concept,which shapes different female symbols.In a society where male discourse power is dominant,opposite sex attracts and female symbols are in a state of being watched to attract male attention.Physiologically,compared with men,women have more curvilinear and decorative aesthetics in appearance.This also makes it easier for women to show charm and beauty visually than men.Therefore,female symbols are easy to make people feel aesthetically,both physically and psychologically.This is one of the reasons why female symbols in print ads are so popular and aesthetically pleasing.The success of print ads is closely related to the design of formal beauty.Only by properly combining the many elements of formal beauty and female symbols in print ads,can the good design be better conveyed to the audience by exposing the beauty from the inside out.The female symbols in print ads must not only meet the shallow psychological needs,but also synchronize with women’s deep emotional psychology,so that the form and content are unified,and the female symbols frequently used in print ads perfectly reflect the visual form.aesthetics.Based on semiotic theory,the study of female symbols in print advertisements in this article is based on the analysis of visual forms and aesthetics of female signs in modern print advertisements.It summarizes and summarizes the characteristics of women’s historical culture and visual symbols in different periods in China.The internal connection between female symbols and aesthetics of visual form,focusing on the use of mathematical aesthetics methods in formal aesthetics to analyze the commonality of modern female symbols in print advertising,trying to explore the aesthetic theory and application methods of print advertising design.The 21 st century is an era of economic globalization resource sharing.With the enhancement of women’s consciousness and the development of fashion trends,print advertising creativity should highlight the spiritual outlook of contemporary women,pay attention to the emotional needs of female audiences,and aesthetic diversity.Select appropriate expressions to interpret female symbols,avoid patternization and secularization,and break the creative pattern of female symbols in existing homogeneous and stereotyped advertisements.