Study On The Problems And Countermeasures In Promoting The Integration Of Culture And Tourism In Fuzhou City

In 2018,Chinese culture and tourism departments launched a wave of reform and established new departments for culture and tourism administration.On December 19,2018,the Fuzhou municipal bureau of culture and tourism was officially launched,realizing the integration of institutions and office locations.In 2019,the total number of tourists in the city was 965.5417 million yuan,with an increase of 14.2086 million yuan,up 17.3% over the previous year.The total revenue of tourism was 145.058 billion yuan,with an increase of 28.02 billion yuan,up 23.9% over the previous year.The number of people who choose to travel to Fuzhou increases rapidly,which brings pressure and challenges to the cultural tourism resources of Fuzhou.In the context of culture and tourism integration,how to further promote the integration of cultural and tourism resources,make the culture vibrant,so that the scenic spot can tell the story has become the focus and hot issues of the public and tourists.According to the research thinking of “investigating the results---raising questions---analyzing reasons---solving issues”,this article has adopted “literature research method”,“questionnaire method”,“interviewing method”,“comparative method”,etc.to conduct comprehensive investigation on the culture and tourism resources integration in Fuzhou on the basis of concluding relevant research at home and abroad and defining relevant concepts about culture and tourism integration.Besides,connecting the theories,such as “New Public Management Theory”,“Public Finance Theory”,“Financial Subsidy Management”,the article has pointed out that there are problems appearing in the culture and tourism integration,such as poor government guidance.It has also analyzed and pointed out that the absence of government responsibilities,the lack of open market development and the lack of sound personnel training guarantee mechanism are the reasons for these issues appearing.Based on the analysis of the classic cases of the United States,South Korea,Hangzhou city and Beijing city,and finally from the aspects of strengthening government guidance,creating cultural tourism IP and strengthening publicity and promotion,this paper puts forward the countermeasures and suggestions for the government to promote the integration of culture and tourism,so as to provide useful references for the development of cultural tourism in Fuzhou.