Research On The Localization Of Radio Tourism Programs Under The Background Of Cultural And Tourism Integration

The emergence of the Internet has broadened the development space of radio tourism programs,but the homogenization of program content and the lack of scene listening have restrained the development of radio tourism programs.With the growing needs of people for a better life,radio tourism programs should actively respond to the integration of culture and tourism,and achieve innovative development of radio tourism programs utilizing localization.Under the policy background of cultural and tourism integration,radio tourism programs can combine the local history and culture with tourist attractions,improve the cultural value of programs,and improve the tourism taste of the programs.The innovation of radio tourism programs utilizing localization is conducive to enhancing the competitiveness of radio tourism programs,improving the program efficiency of radio stations,serving program audiences,providing valuable tourism information,inheriting local excellent local culture,and expanding the social influence of local culture.This paper is mainly divided into six parts.The first part is the introduction,which mainly introduces the background and significance of the topic,combs the literature review of domestic and foreign research,summarizes the research content and methods,and shows the innovation and shortcomings of the paper.The first chapter mainly analyzes the connotation of cultural tourism integration and localization,explains the reasons for the localization of radio tourism programs under the background of the integration of culture and tourism,and discusses the relationship between the integration of culture and tourism,localization and radio tourism programs.The second chapter mainly analyzes the localization elements of radio tourism programs under the integration of culture and tourism from three levels: cultural symbols,characteristic symbol and sound symbol.The third chapter discusses the narrative deconstruction of the localization of radio tourism programs under the integration of culture and tourism,mainly from three aspects:narrative perspective,narrative structure,and narrative emotion.The fourth chapter summarizes the significance of the localization of radio tourism programs under the integration of culture and tourism,showing its role in the differentiated competition of radio tourism programs,strengthening the first news energy,and responding to the new development of the integration of tourism in the new era.The last part is the summary and the prospect of the localization of radio tourism programs in the context of cultural tourism integration,discussing the significance and prominent role of localization for radio tourism programs in the context of cultural tourism integration.