Design And Application Of Cartoon Mascots In The IP Era

The rapid development of network and information has brought about the era of IP.In this era,the traditional cartoon mascot design and application methods reflect greater limitations.The IP of cartoon mascots has become a trend in the new era.How to make cartoon mascots stand out,have long-term vitality and create higher value for enterprises and brands has become a very challenging problem in the design and application of cartoon mascot.This article takes the design and application of cartoon mascots in the IP era as the research object,combined with personal practical experience,mainly from the following aspects:First,an overview of cartoon mascots in the IP era.Firstly,it summarizes the three main reasons for the formation of cartoon mascot IP;secondly,summarizes and summarizes the three types of cartoon mascot’s function,materialization,and combination in the IP era;and finally analyzes the characteristics of cartoon mascot in the IP era And summary,aiming at the overall understanding of the cartoon mascot in the IP era.Second,the design and application analysis of cartoon mascots in the IP era.Analysis of the design and application of cartoon mascots in the IP era.Firstly,it analyzes and summarizes the six characteristics of the design and application of cartoon mascots in the IP era.Secondly,it analyzes and summarizes the four obstacles to the development of the design and application of cartoon mascots in the IP era.The law of success and the reason of failure are to be followed and avoided in practice to create an excellent cartoon mascot IP.Overview of the design and application of the "FUMA" cartoon mascot in the IP era.Taking the design and application practice of the "FUMA" cartoon mascot as an example,from the preliminary investigation of the cartoon mascot to the design and application to the conception of its future development,combining the practice to explain how to design and apply the cartoon mascot in the IP era,Record the practice process and discover the problems that may arise in the process,summarize some experience and methods,and hope to have a certain reference significance for the practice and theoretical research of cartoon mascot design and application in the IP era.