Convey Humanistic Feelings And Advocate Rational Consumption

This research mainly through the analysis of contemporary youth’s bad consumption concept and behavior influenced by consumerism,carries out the design of public welfare posters and derivatives,explores its design principles and methods from the aspects of graphics,font,color,etc.,and strives to reflect the connotation of public welfare posters.Public welfare posters are the communication of social concepts and humanistic feelings,which can arouse the public’s attention to a certain kind of social problems,and encourage or advocate a certain social behavior or atmosphere in line with the current and future development criteria.I hope that this topic can appeal to the people affected by consumerism,starting from the demand,rational consumption.We call on everyone to establish a correct outlook on consumption and values.