Research On The Application Of Emotional Design In Public Welfare Posters

As an important carrier of social information dissemination,public welfare poster should not only have profound cultural connotation and strong visual expression effect,but also have the embodiment of emotional application to cause the emotional resonance of the viewers in order to achieve large-scale dissemination and to trigger the deep-level thinking of the viewers.Research on the emotional application of public service poster design can enable designers to be more clear about the public service poster design performance and design strategies,so that the poster design itself not only focus on visual performance,but also to raise the study of visual appearance to the level of ideological awareness,to achieve the emotional interaction and communication with the audience.Based on theories related to public service posters and emotional design,this paper explores the emotional design performance and development trend of public service posters,starting from the 3 levels of emotional design: instinctive level,behavioral level and reflective level,based on the current situation of public service poster communication and the emotional needs of audience groups,three emotional design strategies are proposed to strengthen visual effects,increase interactive methods and promote emotional feedback,hoping to make the audience We hope to make the audience have a good visual experience,interactive experience and emotional experience when enjoying the design of public service posters,so that the audience can accept the design concept of public service posters more easily and have emotional resonance.To achieve the purpose of conveying the message and concept of public welfare posters,improve the level of public welfare poster design and communication effect,so as to achieve the purpose of regulating the behavior of citizens and realize the social value of public welfare poster design.