Based On The Ashimar Culture Stone Forest Tourism Brand The Visual Image Design Research

With the advancement of modernization and rapid economic development,the difference in the function of goods has decreased gradually.People's daily consumption has become the choices of brand,and the basis for people's choice is the perception or impression and recognition of the brand of goods at daily life.It's the same that during tourism consumption,the competition in the scenic spot changed from the original resource competition to the brand competition.The competition in the scenic spot changed from the original resource competition to the brand competition.The potential wealth value of the brand visual image in the tourism industry gradually became more prominent.Its planning and design consciousness has been deeply rooted in people's minds,an accurate positioning,rich brand image of regional culture is a magic weapon to win in the fierce competition in the market environment.So today,with the rapid development of the tourism industry,the Stone Forest's tourism industry wants to take a place in the huge tourism market and move towards to the peak.It is imperative to build a brand image with regional characteristics.A standardized,reasonable and complete tourism brand image can increase the competitiveness and attractiveness of tourism site.Only high priority can be given to the development of the Stone Forest's tourism industry in a step-by-step manner.The Stone Forest has a deep and unique Sani culture of the Yi ethnic,and also has a rich historical and cultural resource.It is a ethnic minority Autonomous County.The profound historical and cultural resources are the fertile soil for the visual image of the Stone Forest tourism brand.First of all,through analyzing and discussing the tourism brand image and the tourism brand's visual image,it is proposed that the core and source of the tourism brand's visual image design is the regional unique regional culture.Then we analyze and research the current status of the Stone Forest tourism brand's visual image design and raise the existing problems.Based on an in-depth study of the Sani people's culture(Ashima culture),this paper explores the innovative use of Stone Forest regional culture in the visual image design of the Stone Forest tourism brand,which enables the Stone Forest tourism brand's visual image to highlight the Stone Forest's regional environment and cultural characteristics,which attracts more tourists and ultimately realizes the prosperity of Stone Forest tourism industry.Through the combination of theoretical research and design practice,the background,content,method,significance,purpose,and achievements of the Stone Forest tourism brand's visual image research have been fully displayed.It has certain reference value for the design of Stone Forest tourism brand image.I hope that the research results of this topic can be widely recognized,and can play a practical application value in Stone Forest tourism brand image promotion.