Research On Regional Public Brand Design From The Perspective Of Rural Revitalization

A regional public brand is a public brand used by a group of producers in the same region.It is a brand with a public nature as the main body of brand property rights and the right to use it.In social development,regional public brands have played an increasingly important role.Regional public brands carry the innovation and changes of social culture and regional culture,which is equivalent to the cohesion and embodiment of social culture in a certain period of time.Especially in the area of agricultural products,it has played an important role in promoting the development of agricultural products industry.Undoubtedly,the creation of regional public brand agricultural products is an important development strategy and method for the revitalization of rural industries.But for the moment,with the increasing number of public brand output year by year,the lack of governance of public brands in individual regions has led to serious asset losses and inefficiencies.Therefore,continuous and overall innovative management of regional public brands and research and design of them are of far-reaching significance.In recent years,my country’s emphasis on “agriculture,rural areas and farmers”has been increasing.Especially in the context of the implementation of the “rural revitalization” strategy in the new era,all parts of the country have gradually realized the importance of agricultural economic transformation and development.Regional public brands have very prominent characteristics.Vigorously developing regional public brands will not only help promote the transformation and development of the local agricultural economy,but also facilitate the implementation of "village revitalization."...