Research On The Integrated Innovation Design Of "Handicraft Ten Agricultural Products" Under The Strategy Of Rural Revitalization

The Fifth Central Committee of the 19th National Congress of the Communist Party of China pointed out that we should insist on solving the problems of “agriculture,rural areas and farmers” as the top priority of the country’s development,focusing on the keywords of “new development”,“high quality”,“ecological industrialization”,“industrial ecologicalization”,Put forward to give priority to the development of agricultural and rural areas,realize the consolidation and expansion of poverty alleviation results and the effective connection of rural revitalization,and comprehensively promote rural revitalization.Rural revitalization is inseparable from industrial revitalization,and the development of rural industries cannot be based on the elimination of the cascade transfer of urban production capacity.Therefore,in order to achieve a win-win situation for rural industrial revitalization and ecological environmental protection,the integrated innovative design of "handicraft ten agricultural products" under rural revitalization becomes A subject worthy of study.In the fight against poverty,a large number of poverty alleviation industries have achieved rapid development.A large number of agricultural products with rural characteristics have taken shape,laying the foundation for increasing farmers’ income.However,agricultural products are still in the raw material-based rough processing stage and the added value is not high.At the same time,traditional rural areas are bred with rich handicraft resources,which can be integrated with the accompanying agricultural products to extend the function of "craftsmanship + agricultural products",highlight the cultural value of "craftsmanship + agricultural products",and increase the added value of agricultural products.From the perspective of design,the integrated innovation model of "handcraft + agricultural products" is proposed to provide possible directions for the revitalization of rural industries.This research is based on the background of poverty alleviation under the rural revitalization,taking the cross-reference between handicrafts and agricultural products based on the value promotion as the logical starting point,its goal is to establish an integrated and innovative design model of"handicraft + agricultural products"based on the rural "production,life and ecology"system.Then,how to use the craft to carry on the packing to the agricultural product? How do you add functionality after packaging? How to let the post-function of handicraft packaging into the life and so on,the answer to these questions has formed the main train of thought of this research.The details are as follows:This research is based on the background of consolidating the results of poverty alleviation and realizing the effective connection of rural revitalization.The logical starting point is to enhance the value of handicrafts and agricultural products through mutual reference,and its goal is to "handcraft + agricultural products" based on the rural "production,life,and ecological" system.The construction of an integrated and innovative design model.So,what is "craftsmanship + agricultural products" ? How to integrate "craftsmanship + agricultural products" ? "Handicraft + agricultural products" can produce new additional functions? How do these functions enter the current life?Waiting becomes questions that must be answered,and the answers to these questions become the research ideas for this topic.The specific content is as follows:In the first part,this research is based on the implementation of the rural revitalization strategy,combing the current research status at home and abroad from the two dimensions of theoretical research and design practice,and constantly clarifying the two core concepts of "craftsmanship + agricultural products" and "integrated innovation".Basically determine the research ideas and methods,and form the technical path of this research to lead the follow-up research.In the second part,this research aims to propose an integrated and innovative model of "craftsmanship" and "agricultural products" in the same area from the perspective of design.Therefore,the Daning River Basin in the Three Gorges Reservoir area is selected for investigation and clarified from the two dimensions of problems and values.Agricultural products and handicrafts in the basin,while exploring possible paths of integration and innovation of "handicrafts + agricultural products",to establish an analytical framework for follow-up research.In the third part,using semiotics as a research perspective,under the typological conventions,the concepts of "pre-function" and "post-function" are proposed to continuously clarify the integration and innovation path of "handcraft + agricultural products".The so-called "front function" refers to the application of handicrafts to the packaging of agricultural products,and the "post function" refers to the extended use in the current life after being used as packaging.Then "handicraft + agricultural products" is regarded as a symbol,and its extended meaning is the superposition of "front and back functions",and the connotative meaning is the "nostalgia sentiment" summoned by the local elements and the local culture of the village,which is constructed along this path A "handicraft + agricultural product" integrated innovation model was developed to lay a theoretical foundation for subsequent design practice.The fourth part,based on the previous on-site investigation and theoretical research,classifies and analyzes the "handicrafts" and "agricultural products" of the Daning River Basin,through "bacon series + wood carving crafts","medicinal materials series + wood carving crafts","tea series" The integrated design practice of “+ceramic craftsmanship”has perfected the specific design methods and verified the “craftsmanship+agricultural products” integrated innovation model constructed.The fifth part is the overall summary,that is,in the context of a win-win situation for ecological and environmental protection and the revitalization of rural industries,adhere to the three principles of "obtaining materials on the spot","obtaining art on the spot" and "producing on the spot" with design endowments.Be able to "agricultural products",integrate the handicraft resources of rural areas,turn "agricultural products" into "commodities",and increase the added value of agricultural products.Provide relevant references for the high-quality development of rural industries.At the same time,it summarizes the deficiencies in the research and proposes possible directions for further research.