Research On The Application Of Taiwanese Woodblock New Year Pictures In The Visual Design Of The "Wang Xin Yuan" Theme Of Shishe Brand

In the context of economic globalization,competition among brands is becoming increasingly fierce.and brand visual design has become one of the key variables that affect consumers’ purchasing decisions,and its importance has gradually become prominent.The development of the brand has been manifested as a cultural phenomenon to a certain extent.The visual design of the brand is more a reflection of spiritual value,aesthetic preference and national culture,reflecting a certain human value.Under this trend,Taiwan Shishe brand is committed to creating a Chinese dessert brand with Chinese traditions and flavors,and its brand visual design should also follow the law and follow the path of cultural empowerment of the brand.Taiwan woodblock New Year pictures coexist with the Taiwan Shishe brand.This article uses it as an excellent local culture in the visual design of the Shishe brand,which can give the Shishe brand national cultural connotation support and visual element design nutrients,and realize culture,art and the market.The double value of the economy.Through the practice of the visual design of the "Wang Xinyuan" theme of the Shishe brand,the aim is to explore design principles with local cultural genes and national aesthetics,which will help us to create a modern consumer aesthetic with profound cultural connotation and high artistic taste.Brand cultural characteristics and brand visual image promote the healthy and long-term sustainable development of the brand.Based on the above issues,this article has five chapters,of which the key chapters are the third and fourth chapters.The first chapter first introduces the topic background of this research and relevant research status at home and abroad,and sorts out the research methods and research significance,and elaborates the necessity of the research on the visual design of the local culture Taiwan woodblock New Year pictures in the Taiwan Shishe brand;The second chapter explores the unique visual language characteristics of Fujian and Taiwan marine culture through the formation and development of Taiwan woodblock New Year pictures,and summarizes and organizes its design elements and design values;The third chapter analyzes the development history and importance of brand visual design,as well as the relevance analysis of Taiwan’s woodblock New Year pictures and the visual design of the Shishe brand,and combs the status quo and difficulties of the visual design of the Shishe brand,and summarizes and proposes the inclusion of the local New Year pictures to empower and enrich Shishe Cultural connotation and aesthetic gene mining to enhance the artistic personality of Shishe,the creation of new year taste theme to deepen the internal logic of packaging,and the construction of festival stories to expand the brand effect of Shishe brand four major design demands;The fourth chapter is based on the visual design practice of Shishe "Wang Xinyuan" theme under the Taiwanese woodblock New Year pictures,and based on the above brand design requirements,four aspects of the design of New Year pictures ancient meaning and modern translation,complete emotional preference,experience cognitive processing,and brand sentiment transmission are proposed.Principles,comprehensively used in the logo design,poster design,packaging design,and derivative design of the Shishe brand.And on this basis,the specific design method is summarized,and the overall system is constructed to form the visual design of the "Wang Xinyuan" theme of the Shishe brand;The fifth chapter is a summary of the full text and future prospects.Through this chapter,we summarize the application rules of Taiwanese woodblock New Year pictures in the visual design of Shishe brand,and learn to pay attention to the construction of domestic brand visual design with the development of national vision.