Research On The Application Of "Neiqiu New Year Pictures" Visual Elements In Brand Image Design

As a kind of folk wooden New Year pictures,neiqiu paper horse has become a unique work of Chinese folk art with its unique folk belief,profound cultural connotation,mysterious and exaggerated artistic shape and primitive and unsophisticated artistic expression.Given in all areas of Chinese modern art design in many respects,the subtle influence of traditional folk aesthetics,folk elements,the folk art is also accepted by the modern people,will be used in modern art design in high ZhiMa exploration,from inside the dome ZhiMa unique artistic image,in the singular visual symbols,rough forms,from several aspects of color,shape,composition,from the perspective of 2 d and 3 d,its value is the new exploration and mining.Through the combination of the ancient art of neqiu paper horse and the modern art design,it has a new brilliance in the new era,and has been inherited and carried forward.Meanwhile,it also infuses fresh national blood into the modern design,thus making the modern design more of national characteristics and diversified characteristics,making it immortal.This article will take the "high ZhiMa" in the folk art of art related theory as the foundation,combined with the data collection and investigation visit,simple summary"inside high ZhiMa" art origin,current situation and characteristics,and analysis of "inside high ZhiMa" contains a large number of graphically creative elements,including local traditional graphic creative expression and design method.Based on the successful branding cases of local folk products in western and Taiwan regions,this paper summarizes and analyzes the graphic creative elements and deep cultural connotation contained in the art of "neqiu paper horse",and constructs the brand visual image for "neqiu paper horse"from the perspective of brand design and promotion.