Research On The Application Of Illustration In The AI Era In APP Operation Promotion Design

With the development of the mobile Internet,smartphone apps have penetrated into all aspects of people’s lives,such as shopping,payment,social networking,entertainment,education,etc.In the meantime the competition among all kinds of homogeneous apps is more and more fierce.To improve the user’s stickiness and loyalty,it is necessary to meet the emotional needs of the user and improve the visual experience.AI technology makes the design of app operation promotion more efficient,but also makes the design monotonous.Illustration design has a personalized visual language,and rich forms of expression,which users easily access to information and rich emotional experience.At the same time,illustration design deepens the user’s understanding of the product,and it plays an important role in the operation and promotion design of app.Through analyzing the literature of illustration design and app design,this paper studies the application of illustration in app operation and promotion design based on emotional design theory.First of all,this paper expounds the related concepts of illustration and app operation promotion design,focuses on analyzing the originality and advantages of illustration design under the background of AI era,and summarizes the existing problems of APP operation promotion design.Secondly,through a large number of case studies,this paper affirms the application value of illustration in app operation and promotion design from four aspects of aesthetics,interaction,commerce and social culture,and puts forward some problems in the practical application of illustration.Thirdly,this paper summarizes the characteristics of common illustration styles and the applicability of different illustration styles in app operation and promotion design,and puts forward the design principles of illustration in app operation and promotion.This paper summarizes the application strategies of illustration in banner advertising,landing page and flash screen design,and forms a relatively complete theoretical system.Finally,this paper uses the theoretical results to design the You Dao App,which provides some new ideas for the operation and promotion design of APP under the background of AI era.