“Lvye Tracing” Brand Promotion Design In Rui’an Lvye Art School

The design topic is “Lvye Tracing” brand promotion design in Rui’an Lvye Art School.Pertinent to the main consumers in the school – “Extensive 90s” students’ parents, layer marketing mode is introduced. First of all, a “Lvye” layer radiation mode with Wechat as the main transmission approach is designed pertinent to parents. Then, the promotion strategy themed “Lvye Tracing” is planned. Finally, relevant serial brand promotion design is carried out focusing on the strategy. Centering on one “Lvye” layer radiation mode and promotion strategy with advanced layers, the final overall design is performed, including the activity’s theme logo,derivation of logo, online poster, offline POP, online and offline promotion’s outcome drawing,design deduction, design of information chart, design of multiple propaganda materials, etc.Market demand report. According to the design basis, the consumption habits of “extensive90s” consumers and features of information transmission are studied. Through analyzing benefits and demands of brand promotion as well as parents’ demands on children’s education in Lvye Fine Art School, the author ensures the feasibility of the topic. In terms of layer marketing,through actual case collection and analysis, the author preliminarily clarifies the characteristics of layered marketing and provides creative cutting point of the design.Literature research report. According to the main theoretical bases in the design, the author focuses on collecting and extracting the theories of layered marketing and actual cases. By collecting data, no complete theoretical system about layered marketing is found. Therefore, the author adopts mouth-to-mouth marketing and precise marketing with derivation relationship with layered marketing in terms of the form in theoretical research to extract main viewpoints.Moreover, the author conducts a preliminary extraction of existing layered marketing theories for the purpose of providing theoretical basis for the design of radiation model.Design procedure report. According to the study on “extensive 90s” and layered marketing,the author designs a unique “Lvye” layered radiation model pertinent to “extensive 90s” in Rui’an area, proposes some brand promotion strategies, such as contents’ “holding” core circle,friend circle’s “attracting” effect circle and activity’s “radiating” toward the potential circle.Furthermore, with the promotion of Rui’an Lvye Fine Art School as example, “Lvye Tracing”activity plan is designed and relevant promoted items are designed. With “change” as the key word, the activity carries out the journey of changes before and after children’s learning painting.The whole design puts forward “Lvye” layered radiation model and promotion strategies according to the features of information transmission of “extensive 90s” and based on layered marketing theories. Moreover, through designing brand promotion of Lvye Fine Art School, the author verifies the model and feasibility of strategies. The design makes the model and strategies not merely file proposals, and expands the feasibility of brand promotion from planning to design to execution.