Applied Research On Northern Wei Dunhuang Story Paintings In Fresh Fruit Branding Design

Dunhuang,formerly known as Guazhou,is a region rich in fresh fruit,in addition to its free-spirited,mysterious mural art.However,due to the constraints of transportation,the sale of fresh fruit products produced in Dunhuang has been limited in the past,forcing Dunhuang people to process fresh fruit into dried fruit preserves for storage.With the economic development,people’s requirements for food,clothing,housing and transport gradually increased and began to pay more attention to dietary safety and health issues,the increase in dietary requirements increased the market demand for the fruit industry,Further increase in demand for the fresh fruit category market,prompting a further increase in the degree of fresh fruit market,branding business has become a necessary means of achieving differentiation of fresh fruit products.And in the rapid development of modern logistics industry,Dunhuang City,fresh fruit industry also ushered in a new breakthrough opportunity.The thesis is a study of story paintings from the Northern Wei period in Dunhuang murals,with the goal of closely integrating the visual language of Dunhuang murals from the Northern Wei period with fresh fruit brand design.The article focuses on the exploration and application of design practice.First,it summarizes the aesthetic characteristics of story painting in Dunhuang murals of the Northern Wei period through the analysis of the patterns of stylistic techniques,color language,and compositional forms;second,it explores the inner spiritual core and values of story painting in the Northern Wei period in the context of the times,and then discusses the coupling of Dunhuang culture and brand design;third,it explores the visual design in the context of the digital era.Secondly,we compare the brand design of fresh fruits with the theory of fresh fruits,analyze the user portrait and influencing factors,and explore the feasibility of Dunhuang fresh fruits brand design based on the artistic characteristics of story painting in the Northern Wei period;finally,we combine the actual investigation report,so as to build a brand visual image,explain the brand story,and carry out practical exploration of design practice.We will create a modern fresh fruit brand that combines national personality,tradition and fashion,and has a certain city card effect and cultural communication function,This has led to the integration of Dunhuang art into people’s lives,resulting in a modern visual communication design system with distinctive Dunhuang art features.