Brand Design And Research Of "Shui Guo Bang" Fruit Specialized Enterprise

The brand of fruit-state fruit franchise enterprise is a fruit brand with certain regional and cultural communication functions.Different from the chain fruit supermarket in modern urban life,our brand’s goal is to create a national personality and regionalization,tradition and The combination of fashion and corporate culture,through the shaping of the fruit store brand image,will show the culture and spirit of the entire corporate brand and the core brand value to consumers.Through the way of VI design,consumers can understand the brand,achieve a certain understanding of the brand,build a bridge of mutual communication and understanding,and let the brand go to the market.For the design of the brand image of Fruit State Fruit Shop,after the preliminary market research,the analysis of brand positioning,the psychological research of consumers’ daily purchases,the investigation and understanding of other competitors,the market positioning and core value of Fruit State Fruit Shop were carried out.Ok,I designed three related programs for the positioning of the Fruit State Fruit Shop brand.Scheme one,using the perspective of Chinese painting,the design is biased towards the “fake” overall design is more fair,using the line outline method,the elements of the fruit are rounded,giving the fruit full,rich variety,reflecting the brand’s theme.Option 2,prefers the “freehand” style,combines fonts and graphics,and expresses them in a hand-drawn form.It is more holistic.The white embossing in the hand-painting gives people a feeling of woodblock prints.It is simple and unpretentious,reflecting the East.The beauty is natural and vivid.Scheme 3,taking the regional characteristics as the starting point,embodying the unique national characteristics of Yunnan Puzhehei,combining traditional ethnic characteristics with the fashion of modern society,reflecting the unique cultural connotation of the brand.Not only has a strong natural atmosphere,but also a profound national cultural color,more modern city life,diverse fruit types and green and healthy fruit quality,while bringing consumers a healthy and high-quality life,but also unique geographicalfeatures.Integrate with national culture into modern life.These different sets of design schemes are designed according to the different target positioning of the brand target.Different expressions are used.The appearance of fruit states is not only the combination of nature and city,but also the collision of fashion elements and traditional culture.Through this systematic design of the Fruit State Fruit Shop brand,it is possible for small businesses to understand the importance of visual image design for a brand,which will enable the brand to gain a foothold in the fierce market competition,gain an advantage,and The image of the brand is constantly updated and optimized,and ultimately the successful establishment of an irreplaceable lifetime value relationship with market consumers.