Research On The Innovation Of The Government’s Action Mechanism For The Integrated Development Of Culture And Tourism In Suzhou City

With the further development of a new round of technological revolution and industrial transformation,the cross-border integration of industries has gradually become one of the important trends of global economic development.After two stages of original ecology free development and rapid development,China’s cultural industry has stepped into a high-quality development stage of industrial fission and cross-border integration.In2018,China approved the establishment of the Ministry of Culture and Tourism,breaking the institutional barriers to the development of culture and tourism,marking that the integrated development of culture and tourism has become a national strategy.How to correctly deal with the relationship between the government and the market,better playing the guiding role of the government,and creating a good industrial ecology are important factors to promote the integrated development of culture and tourism.Based on the market failure theory and the boundary of the government’s role,this paper constructs an analysis of the government’s promotion of cultural and tourism integration from the theory,and uses Suzhou as a case to analyze the current state and existing problems of the government’s mechanism,and learns from the advanced experience of domestic and foreign governments in promoting cultural and tourism integration,and combines the characteristics of Suzhou,and puts forward response strategies from the levels of organization coordination,industrial macro-control,public product supply,and market supervision.Firstly,the paper combs the relevant literature,clarifies the related concepts of cultural industry and tourism,cultural tourism integration,and government role,and constructs the analysis framework of the four mechanisms of "organization coordinated management,industry overall guidance,public goods supply,and market comprehensive supervision" based on the market failure theory and the necessity of government intervention in cultural and tourism integration.Secondly,taking Suzhou as a typical case,based on the analysis of its cultural and tourism integration development background and current situation,this paper analyzes the achievements and problems of the government’s mechanism from the aspects of organization management,industrial overall planning,effective supply of public services,market supervision,etc.then learns from the advanced experience of domestic and foreign cities in promoting the integrated development of culture and tourism,and combines with the characteristics of Suzhou,puts forward some countermeasures to improve the government’s mechanism of cultural and tourism integration.