Research On The Influence Of Network Variety Show On The Market Consumption Of Drama Performance

In the context of contemporary consumer society,network variety shows the characteristics of vertical subdivision development and appreciation space.Various Internet platforms have entered the production of variety shows of dance drama,musical drama,opera and other drama types.In 2021 the emergence of a "Theatre for Living" to the pattern of "variety and drama" has become first to focus on drama and domestic drama of reality TV show,it through innovation type,the symbol of the regenerative will cross media narrative drama stage art through the lens of network language variety shows,under this kind of narrative logic,drama was put in the medium of the entertainment industry,Trying to transcend the original barriers to a broader horizon.This article attempts to the art of marketing and market segments and other related theories as the base,through the questionnaire investigation method to explore the program to play the market direction,the influence of the preset "Theatre for Living of the audience watch the programs after change the cognition of drama,to enjoy it and produce art situation and some of the consumer behavior",survey research shows that in accordance with the preset.Then,based on theories related to artistic participation motivation and obstacles,this paper discusses the factors and paths that influence the program on the consumption of drama performance market from different subjects such as program characteristics,audience characteristics and current situation of drama performance market through interview method.Finally,from the overall perspective of network variety shows,it provides some ideas and directions for audience expansion in the drama performance market.